Red Bull energizes event registrations with mobile, social campaign
More than 10 percent of the registrants for a recent sporting event sponsored by Red Bull came in via mobile thanks to a mobile and social campaign that targeted winter sports enthusiasts.
View ArticleVerizon exec: Mobile will save retail
NEW YORK - Mobile offers opportunities for marketers to deliver contextual services to engage consumers, per panelists at the 2012 MMA Forum. However, because such services require collecting data,...
View ArticleRock the Vote drives voter registrations with grassroots QR code strategy
Nonprofit Rock the Vote is kicking its voter registration campaign into high gear with a new grassroots effort enabling young consumers to put up QR codes anywhere and encourage others to register to...
View ArticleWWE text-to-win effort garners more than 900,000 participants
World Wrestling Entertainment recently ran a text-to-win campaign to support its annual Wrestlemania event and build a mobile database of opted-in fans.
View ArticleSaga Communications uses SMS to drive listener engagement
Radio station owner Saga Communications gave listeners of 31 different local stations a chance to win daily prizes and receive special offers by texting in, with the broadcaster’s SMS club growing 60...
View ArticleCarolina Panthers leap into mobile with SMS program to drive fan engagement
NFL's Carolina Panthers team is upping its mobile game with a new program leveraging SMS to drive interactions with fans when they are in the stadium, as well as once they have left.
View ArticleJersey Mike’s mobile loyalty program signs up 650,000 members
Since replacing its punch card loyalty program with a mobile-based version six months ago, restaurant chain Jersey Mike’s has signed up 650,000 members and seen key loyalty metrics improve.
View ArticleWireless carriers jump into mobile offers as consumers demand greater...
The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.
View ArticleAre brands delivering on promise of contextually relevant mobile experiences?
The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a...
View ArticleJetBlue exec: Mobile is discovery piece for travelers
NEW YORK – A JetBlue executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that while the current focus in mobile is on discovery, the number of consumers using the...
View ArticleZaxby’s strengthens SMS efforts via in-store calls-to-action
Fast food chain Zaxby’s is rolling out a mobile campaign that aims at helping franchise owners build their mobile databases to send out targeted SMS messages.
View ArticleVooDoo BBQ works loyalty magic with rewards-based app
VooDoo BBQ & Grill is rewarding customers for purchases and referrals via a new mobile application designed to increase loyalty.
View ArticleSalesforce.com to boost mobile marketing capabilities with ExactTarget buy
In a move that will boost its presence in digital marketing, including mobile, CRM platform salesforce.com has agreed to acquire cloud marketing platform ExactTarget for $2.5 billion.
View ArticleCMO role evolves to better enable mobile-driven personalized experiences
Mobile is not only changing how brands interact with customers, but also the knowledge base required for chief marketing officers to be good at what they do.
View ArticleDanone links QR codes with loyalty program to drive savings
Danone yogurt is linking QR codes with its loyalty program in Spain, enabling customers to scan the 2D bar code appearing on its products with their smartphones as a way to earn points.
View ArticleZatarain’s, Popeyes build Twitter fan base via Mardi Gras promotion
Food and spice brand Zatarain’s teamed up with fast-food chain Popeyes Louisiana Kitchen on a recent mobile social promotion that resulted in 11,265 sweepstakes entries and 63,570 clicks to the...
View ArticleBuffets, Inc. pinpoints CRM, loyalty to ramp up mobile efforts
Buffets, Inc. has signed a deal that will help the company in building out its mobile strategy around increasing foot traffic and building loyalty for its brands, including HomeTown Buffet and Old...
View ArticleBolthouse Farms streamlines mobile coupon delivery via Instagram
The Bolthouse Farms juice brand is leveraging image recognition technology to reward customers with a coupon who take a photo of one of its bottles via a smartphone and post it to Instagram.
View ArticleMenchie’s promotes mobile offer on TV, sees 30pc redemption rate
Frozen yogurt chain Menchie’s tapped mobile to turn the airing of an Undercover Boss episode featuring the chain’s CEO into a new customer acquisition campaign and saw a nearly 30 percent redemption...
View ArticleBetter calls-to-action, content propel next-generation SMS segmentation
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around...
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